Strategy · Technology · New Business

From Strategy
to finished build.

For more than 20 years I've worked at the intersection of business, technology and people — building companies, products, teams and new businesses.

My story ↓ Things I build

A career in building

From startups and design to strategy, investment, innovation and digital business.

My career has never followed a completely straight line. I've been an entrepreneur, strategist, designer, investor, innovation leader and product leader.

What connects the different chapters is a curiosity about what happens when a good idea meets technology, people and a real business opportunity.

Career

A non-linear journey.

From startups to telecom, from strategy to product. Different contexts, the same drive — to find problems worth solving and turn ideas into impact.

Valtech

Executive Director — Strategy & Consulting

Leading strategy work with clients across industries, combining business, technology and human experience.

Stockholm
Strategy & Consulting

Telia Company

Head of Strategy & New Product, Division X

Built and led product strategy and new ventures. Launched Telia Smart Drones and Telia Crowd Insights.

Stockholm
Telecom / Innovation

xLABS

Head of Innovation Lab, Telia Division X

Built and led an innovation lab from scratch, introducing lean experimentation and testing 50+ concepts per year.

Stockholm
Venture / Innovation

Forward & Friends

Managing Director

Built and ran a 50 MSEK venture fund. Central to the strategy and investment model, investment decisions and portfolio growth.

Stockholm & New York
Venture / Investment

EY Doberman

Chief Business Director / Senior Strategist / Partner

Led strategy, product and service design work for major clients including Telia, SAS, Fortum and Länsförsäkringar.

Stockholm
Design / Strategy

Moonwalk

Co-founder / Digital Strategist

My first company. Built one of Sweden's early successful web agencies, growing to 18 employees and 20 MSEK turnover in three years.

Stockholm
Internet / Startup

Outside work

See all projects →

Electronics · Software

DeskRadar

Audio · Making

Speakers

3D printing · CAD

3D printed Crocs

About

Somewhere between strategist and entrepreneur.

My professional background spans entrepreneurship, digital strategy, service design, venture investment, innovation and product development.

I've worked in startups, agencies, investment, telecom and consulting — often in situations where new tech and new behaviors needed to be figured out, and new solutions built.

I currently work as Executive Director — Strategy & Consulting at Valtech in Stockholm.

LinkedIn ↗

Beyond the job title

Curious by nature.

I like understanding how things work — and then building products that are truly valuable and businesses that scale. That curiosity follows me well beyond work.

Get in touch

Have an interesting
problem to solve?

I'm always interested in conversations about strategy, technology, new business and transformation.

Get in touch →

From Strategyto finished build.